When Eric Schmidt delivered his MacTaggart lecture at the Edinburgh TV Festival this summer he spoke of the importance of bringing the worlds of art and science back together if Britain’s creative industries are to succeed in the digital era. Luvvies and boffins, he said, need to work together.

That call seems to have struck a chord with industry, the arts and government, so this week we gathered a group of more than a hundred prominent figures from both worlds at our London offices for our first Luvvies and Boffins event.




The Rambert Dance company’s artistic director Mark Baldwin and resident scientist Professor Nicola Clayton explained how they worked together to create Comedy of Change, a ballet based on Darwin’s theory of evolution.

Ian Livingstone, founder of the video game pioneers Eidos and author of Next Gen, a new report on the future of our creative industries, made a passionate plea to the Government to include computer science in the schools curriculum.

The Science and Universities Minister David Willetts dropped in and showed he’s listening. This week the government responded positively to Ian Livingstone’s report, Prime Minister David Cameron agreeing that “we're not doing enough to teach the next generation of programmers.”

It was an evening of intense conversation, inspiring demonstrations and scientifically prepared cocktails. We plan to continue to meet as a group to promote the aims of what’s now being called STEAM education - Science, Technology, Engineering, Arts and Maths.